For the past year or so, I have been hearing about the effectiveness of Facebook ads around the social media water cooler. As an author with three novels published and a new one scheduled to be released next year, I try to get the word out about my work as much as possible. I’ve tried … More Running Ads on Facebook
Kenny Brechner — October 20th, 2016 There have been many children’s authors who ought to have won the award during their lifetimes of course, Tove Jansson, Edith Nesbit, Dr, Seuss, Jean Craighead George, Madeleine L’Engle, and Roald Dahl, for example, but given that the neglect of children’s book authors by the Nobel Prize committee can … More Why Has a Children’s Book Author Never Won the Nobel Prize in Literature?
Good (short) article on cover design at PW.
Author Peter Marabell relates that the best advertising is sometimes the easiest. The one more thing is my business card. Best advertising money I’ve spent. I stick one in every book sold at a signing. People took cards yesterday, too. Some of them told me they preferred digital. It was good to have the cards … More Best Advertising
A VERY interesting article on the future of printed texts in the classroom. Not all students are created equal, and not all classes on the subject need to be run in the same way. There needs to be a way where each instructor and his class can custom design the ideas, authors and contents that … More The Future of Textbooks
Chosen by DBC Pierre and The Guardian: 1. To generate early inspiration and feel part of a club: Daily Rituals by Mason Currey Writing can make you feel like a weirdo if you don’t already – but feeling like a weirdo is useless psychology for the job, hence this little book. Mason Currey has carefully … More Best Books for Writers
Insights from NYT bestseller Bob Mayer: Here are five things I believe authors need to be aware of and plan for: 1. Another dramatic loss of shelf space. This impacts the mid-list author. Reports of Barnes and Nobles demise might be premature, but the reality is, even in its stores, its swapping books out for … More Shelf Life, Amazon Imprints, Going Indie