Marketing Your Book

imagesVery few authors believe they have sold enough books. Don’t seek personal validation for your career through book sales. 

Commit to your writing as a mission or calling to serve a particular audience, and let the feedback from your audience determine whether you have been successful. The results of marketing campaigns are difficult to predict, so don’t let sales numbers determine whether you have served your readers effectively or whether you should keep writing. However, don’t ignore your sales numbers completely, since they may indicate that you need to try something else in order to reach your audience.

Lots more from Jane Friedman here.


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